Schedule of Events

Wednesday, February 5, 2020

Location – Holiday Inn
11:00 a.m. – 12:00 p.m. ServSafe Registration
12:00 p.m. – 6:00 p.m. ServSafe Certification Class & Exam
8:00 p.m. – 10:00 p.m. Meet n Greet

Thursday, February 6, 2020

Location – Holiday Inn
9:00 a.m. – 3:00 p.m. Registration
9:00 a.m. – 10:30 a.m. Coffee Station
9:30 a.m. – 9:50 a.m. Friends First Welcome & Mentors
10:00 a.m. – 10:50 a.m. Digital Marketing & Social Media
11:00 a.m. – 11:50 a.m. Best Buying Practices & Strategies
11:00 a.m. – 11:50 a.m. 1st Timers & Trade Show Rookies
12:00 p.m. – 1:00 p.m. Luncheon Buffet with Roundtable Discussions, ticket required
1:00 p.m. – 1:50 p.m. How to Start an Ice Cream Truck Business
1:00 p.m. – 1:50 p.m. Let’s Talk Over Coffee
2:00 p.m. – 2:50 p.m. Succession Planning
2:00 p.m. – 2:50 p.m. Service Animals & the ADA Act
3:00 p.m. – 3:50 p.m. Creative Menu Designing for Profits
3:00 p.m. – 3:50 p.m. The DIY to Digital Menu Boards
4:00 p.m. – 4:50 p.m. Market to the One
Keynote Speaker, Dawnese Openshaw, Business Speakers Bureau
Education Sessions, Sponsored By

8:00 p.m. – 11:00 p.m. Welcome Reception, Sponsored By
 
8:00 p.m. – 10:00 p.m. Silent and Live Auction

Friday, February 7, 2020

Location – Holiday Inn  
8:00 a.m.- 8:45 a.m. Good Morning Breakfast, ticket required
8:45 a.m. – 10:30 a.m. You are the Heart of Your Business
Keynote Speaker, Dawnese Openshaw of Business Speakers Bureau
Location – Kellogg Arena
10:00 a.m. – 4:00 p.m. Registration
11:00 a.m.- 4:00 p.m. Trade Show, Show Floor Demonstrations & Sessions
Must be 14 years and older to enter.  Open to industry professionals only.
11:30 a.m.- 11:50 a.m. Making Gourmet Sundaes
12:30 p.m. – 12:50 p.m. Creating New Business
1:30 p.m.- 1:50 p.m. Going Nuts with Nuts
2:30 p.m. – 2:50 p.m. Making Ice Cream Pies
Location – Holiday Inn
6:00 p.m. – 6:30 p.m. Cocktail Reception
6:30 p.m. – 8:00 p.m. Founder’s Dinner, 2020 Ward J. Anderson Scholarship Winners,
Live Auction of “The Andy” trophy
Ticket required
Evening Sponsored By

8:00 p.m.
Dinner Door Prize
Ticket required
Sponsored by

Saturday, February 8, 2020

Location – Holiday Inn  
8:00 a.m. – 8:45 a.m. Eat Ice Cream for Breakfast – Breakfast,
Ticket required
Sponsored By

8:45 a.m. – 9:15 a.m. Annual Membership Meeting & Election of Board of Directors
9:15 a.m.- 10:30 a.m. Keynote Speaker, Thomas Weinandy, Ph.D. Candidate in Applied Economics, Western Michigan University
Is a Recession Coming? The Good, the Bad, and the Ugly of Economic Trends
Location – Kellogg Arena
10:00 a.m. – 3:30 p.m. Registration
11:00 a.m. – 3:30 p.m. Trade Show, Show Floor Demonstrations & Sessions
Must be 14 years and older to enter.  Open to industry professionals only.
11:30 a.m. – 11:50 a.m. Gift Boxes for Year Around Sales
12:30 p.m. – 12:50 p.m. Frozen Lemonade Sales
1:30 p.m. – 1:50 p.m. No Cost Advertisements
2:30 p.m. – 2:50 p.m. Making Your Store Kid Friendly
Schedule Subject To Change