| Updated 10/8/24 | |
| Wednesday, February 19, 2025 | |
| Location – DoubleTree Hotel | |
| 11:30 a.m. -6:00 p.m. | ServSafe Certification Class – Class Size is Limited |
| 8:00 p.m. – 10:00 p.m. | Meet n Greet |
| Thursday, February 20, 2025 | |
| Location – Kellogg Arena | |
| 8:00 a.m. – 4:00 p.m. | Registration |
| 8:00 a.m. – 10:00 a.m. | Coffee Station Sponsored by |
| Location – DoubleTree Hotel | |
| 8:30 a.m. – 9:00 a.m. | Friends First Welcome & Trade Show Rookies |
| 9:15 a.m. – 10:30 a.m. | The New Michigan Wage Law & Paid Sick Days |
| 9:15 a.m. – 10:30 a.m. | Driving Dollars with a Drive Thru |
| 10:45 a.m. – 11:45 a.m. | Insurance for Your Business – What’s Important & What’s Not |
| 10:45 a.m. – 11:45 a.m. | FDA Regulations & Guidance for Food Labeling |
| Location – Kellogg Arena | |
| 11:45 a.m. – 12:30 p.m. | Luncheon & Table Topic Discussions |
| Location – DoubleTree Hotel | |
| 12:45 p.m. – 1:45 p.m. | Solar Power: A Bright Investment |
| 12:45 p.m. – 1:45 p.m. | The Importance of Store Layouts |
| 2:00 p.m. – 3:15 p.m. | Feature Speaker – Mark Stegeman “Brand Identity Using Color & Design” |
| 3:30 p.m. – 4:45 p.m. | Feature Speaker – Cynithia Kay “Hate Change? Learn to Love it & Soar” |
Education Sessions Sponsored By |
|
| 8:00 p.m. – 11:00 p.m. | “Backyard Fun” Welcome Reception & Silent/Live Auction |
| Friday, February 21, 2025 | |
| Location – Kellogg Arena | |
| 9:00 a.m. – 4:00 p.m. | Registration |
| 8:00 a.m. – 8:45 a.m. | Continental Breakfast with Friends |
| 8:45 a.m. -11:00 a.m. | Feature Speaker – Cynitha Kay “Small Business, Big Success” |
| 11:00 a.m. – 4:00 p.m. | Trade Show |
| Show Floor Breakout Sessions | |
| 11:30 a.m. – 11:50 a.m. | Branding Your Business |
| 12:30 p.m. – 12:50 p.m. | Adding Tacos to Your Menu |
| 1:30 p.m. – 1:50 p.m. | Stuffed Ice Cream Donuts |
| 2:30 p.m. – 2:50 p.m. | Making Homemade Waffle Cones & Bowls |
| Location – DoubleTree Hotel | |
| 6:00 p.m. – 6:30 p.m. |
Cocktail Reception |
| 6:30 p.m. – 7:50 p.m. | Founder’s Banquet Dinner & awarding the 2025 Ward J Anderson and Dick Warren Scholarships |
| 7:50 p.m. | Live Auction of “The Andy” Trophy
|
| 8:00 p.m. – 10:00 p.m. |  Live Entertainment “Jeffery Cavataio”Jeffery is a classy modern-day crooner with an upbeat pop twist. He has captivated audiences with heartfelt original songs and soulful renditions, such as “New York, New York”. His vocals have been compared to Josh Gorban and Michael Buble. You will not want to miss this sought after entertainer! |
| 10:00 p.m. | Dinner Door Prize Drawing |
| Evening Sponsored By
|
|
| Saturday, February 22, 2025 | |
| Kellogg Arena | |
| 9:00 a.m. – 3:00 p.m. | Registration |
| 8:00 a.m. – 8:45 a.m. | Eat Ice Cream for Breakfast Sponsored By  |
| 8:45 a.m. – 9:15 a.m. | Annual Membership Meeting & Election of Board of Directors |
| 9:15 a.m. – 11:00 a.m. | Industry Experts Roundtable & Industry Trends |
| 11:00 a.m. – 3:30 p.m. | Trade Show |
| Show Floor Breakout Sessions | |
| 11:30 a.m. – 11:50 a.m. | The New Trend – Acia Bowls |
| 12:30 p.m. – 12:50 p.m. | Timelines for Opening an Ice Cream Store |
| 1:15 p.m. – 1:35 p.m. | Upselling Quality Hot Dogs |
| 2:00 p.m. – 2:20 pm. | Promotions? Why They Are Necessary |
Convention Spotlight Sponsor |
|
| Schedule Subject to Change |
