2021 Keynote Speakers

Thursday, February 11, 2021
Jenny Andrews

Digital Marketing and Social Media

Jenny will cover the importance of knowing your brand and how to present it through the various advertising medium options.  She will also cover boosting ads on Facebook, the importance of a regular social media presence, how to run your own paid search program and the basic of Goggle Analytics – how to set it up and use the information collected.  This session will be audience driven, so come with questions and/or topics of interest to you in the world of adverting!

Jenny’s Bio
Jenny Andrews is a Public Relations Director in West Michigan and a life long resident of Battle Creek (MI).  She began her career working with high school juniors and seniors in a career and technical education center teaching the basics of graphic design and production printing.  Jenny has experience marketing for a national manufacturing company in Bronson, Michigan; a degree completion college in Battle Creek, an arena football team in Kalamazoo, and most recently in outside sales with Adams Outdoor Advertising.

Jenny earned her B.S. in Liberal Studies with a concentration in Marketing from Miller College and her MBA in Strategic Management from Davenport University.

 

Friday, February 12, 2021
Leslie Fiorenzo, Business Speakers Bureau
Why Vision is the First Step to Employee Engagement

Employee engagement an oft talked about illusive term and something most business owners want.  Research suggests most of the American workforce isn’t engaged, 67% some studies report.  Want can you do to change that in your business?  Leslie shares with you why the vision is the first step to building a team people you can rely to run your business.  She will share process to create an inspiring vision and ways to align your team and execute the vision.  Participants will leave with knowledge they can turn into immediate action to improve focus, clarity, commitment and accountability.

Leslie’s Bio
Leslie Fiorenzo, founder of Coach With Leslie, LLC., is a former HR and employee assistance professional turned performance coach.  Leslie earned her Master’s Degree in Human Resource Development from Western Michigan University and is the author of Twenty-One Lessons for Mastering the Difficult Conversation.  She is a visionary at heart working closely with each client to create a positive and synergistic working relationship.  Leslie’s understanding of business and employee relations has proven invaluable n developing customer focused solutions.