Friday, February 7th
Market to the One
Attendees will learn how to consistently capture the attention of each customer in marketing collateral; website, social media, ads, flyers, etc. We will explore examples of this type of marketing and walk through an exercise to help businesses identify how to make the customer the hero of their story. Attendees will leave with something they can put into practice right away.
You are the Heart of Your Business
Attendees will explore why they started or purchased their business and become reacquainted with that purpose/vision and learn how to help their team share that same purpose/vision as they serve customers as an extension of the owner. Empowering your team is a direct reflection of you and of your business. Knowing your story and knowing how to communicate it to your employees is essential for sustaining and growing a business.
Dawnese’s strength is helping facilitate change with the least amount of pain as possible. She has found success in helping small businesses create and execute plans for growth. What she has found through years of leadership experience is that growing organizations is parallel with personal growth for leaders and empowerment of those they lead.
Dawnese began her professional career as a Junior High School English Teacher, but quickly turned entrepreneur for more freedom and flexibility. Over the past 20+ years, she has started and built numerous businesses. One of which was an ice cream and candy shop, Sweet Temptations in a historic downtown on the Mississippi River. In addition to speaking and coaching, she is currently the Marketing Director and lead of Business Operations for the Grand Rapids, MI based Business Speakers Bureau.