The show welcomes qualified buyers from the frozen dessert and fast-food industry, showcasing products, services, and ideas designed specifically for frozen dessert and fast-food professionals.
Where
Kellogg Arena
1 McCamly Plaza Square
Battle Creek MI
49017
When
Friday, January 23, 2026
11AM – 4PM
Saturday, January 24, 2026
11AM – 3:30PM
Doors open to qualify buyers of the frozen dessert, and fast-food industry. Products, services, and ideas presented at the show target the frozen dessert and foodservice industry.
Featured Speakers
Dr. Thomas Weinandy - KEYNOTE
Principal Research Economist at Upside
“Part 1 - The New Behavior of Hungry Consumers”
Thursday, January 22, 2026: 3:30PM – 4:45PM
Dr. Weinandy kicks off his first talk by diving into the state of spending at restaurants and ice cream parlors. He will ignore media headlines and focus on the trends across important measures like check size, foot traffic, daily revenue, and consumer choice.
“Part 2 - The Changing Economic Climate: Will You Survive or Thrive?”
Friday, January 23, 2026: 8:45AM – 11:00AM
Tariffs & Inflation & Recessions, Oh My! Dr. Weinandy will explore the state of the U.S. economy and cover what matters to food service operators. What is likely to happen around prices, interest rates, and consumer sentiment.
Dr. Thomas Weinandy holds a B.A. in Social Entrepreneurship from John Carroll University, an M.B.A. from Wheeling Jesuit University, and a Ph.D. in Applied Economics from Western Michigan University. He leads the company’s industry research and analyzes billions of real-world transactions to uncover trends in consumer behavior.
Theresa Mosley
Owner, Mosley School of Cosmetology
“Clicks to Cones -- Today's Digital Marketing”
Thursday, January 22, 2026: 10:45AM – 11:45AM
Theresa will show you how to turn clicks, likes, and messages into real customers walking through your doors. You’ll learn how to use a CRM and tools like Go High Level to organize heads, automate follow-up with email and text marketing, and run social media campaigns that actually convert.
Theresa is the Founder and Executive Director of Mosley School of Cosmetology in Grand Rapids Michigan, she grew her school from $1,600 start-up into a multi-million-dollar institution by leveraging CRM systems, automation, and social media.
Amy Hilton
Program Manager Entrepreneurship Initiatives,
Grand Valley State University
“Driving Dollars with Delivery Service”
Thursday, January 22, 2026: 12:45PM – 1:45PM
Learn how to explore and expand your reach, boost order volume, and satisfy customer cravings through seamless delivery options like DoorDash. You will learn how to optimize your menu, protect product quality in transit, and create delivery experiences that build loyalty and keep customers coming back for more.
“Building Loyalty through Customer Care”
Thursday, January 22, 2026: 2:00PM – 3:15PM
This workshop explores how warm interactions and consistent service can turn a simple treat into a memorable experience, whether you’re serving at the counter, managing a rush, or handing off a delivery order, that build trust, loyalty, and repeat business.
Amy holds a bachelor’s degree in business administration and multiple professional certificates. Amy is the owner of Idea Point, a consulting firm, focusing on helping small businesses strengthen their strategy and develop impactful training programs.
Schedule of Events
All proceeds from The Andy Trophy to support the Ward J Anderson Scholarship Program. The highest bidder’s name, company name, and year are inscribed on a brass plate on the trophy.
“Country music is the kind of music you feel and experience”, says DeWayne. The songs he records and writes about are real life, things he has experienced and events that have occurred in his life you can relate to. DeWayne’s opened for big name acts such as Blake Sheldon, Jason Aldean, and Keith Urbin. You will not want to miss this engaging entertainer!
*Schedule subject to change
Become an Exhibitor
Bringing buyers, and sellers together, and providing information, education, and face-to-face networking opportunities to build business relationships.
If you're interested in applying, please contact us.
Convention Hotel
The DoubleTree by Hilton, formerly known as the McCamly Plaza Hotel is our host hotel. The hotel holds 247 guest rooms with standard king and queen rooms, as well as suites. The first floor of the property includes a lobby bar, marketplace, business area, pool area, and restaurant. Located in downtown Battle Creek and conveniently connected to the Kellogg Arena.
Parking
Daily parking is available at the Kellogg Arena, 1 McCamly Square, Battle Creek MI 49017. Additional parking locations are also available downtown.
Kellogg Arena
1 McCamly Square
Battle Creek, MI 49017
