2021 Education Experience
The GLIC+FFA Board of Directors has cancelled the in-person 2021 convention and trade show due to COVID and the Michigan Department of Health and Human Services Epidemic Orders limiting gathering sizes.
It is important to us that we continue to provide learning opportunities for ice cream and fast food businesses. While we are disappointed, we’re excited about the opportunity the 2021 EDUCATION EXPERIENCE will provide.
Welcome to the line up to the 2021 EDUCATION EXPERIENCE. The Education Committee is bringing topics they felt would work well in a virtual format. You will be able to view all videos at your convenience from February 11 – 20, 2021.
Some of best information from the education seminars come from members with discussion after the presentation. To keep a huge value we formatted many of our seminars in a “Book Club” format. You watch the videos on February 11th or February 12th and then we meet in Zoom “Book Club” sessions on February 13th to discuss and benefit from each other. We hope you will plan to join us in the Zoom “Book Club” discussion. Zoom “Book Club” time TBD.
Attend FREE with paid membership
REGISTER HERE TO RENEW OR SIGN UP FOR MEMBERSHIP
List of Education Video Seminars
| Message from Our President – Joe Watt, Cone Corral and Pizzeria Learn how the association helps its members through education and a brief history of GLIC+FFA. |
| Welcome Friends and First Timers – Tanyell Uren, Country Cove Store New to the association or is it your fist time participating? Learn what the association has to offer. |
| Social Responsibility – Feature Speaker – Jenny Andrews, Director of Public Relations, Dockery Health Care The uses of social media to build your brand – meeting consumer expectations such as, “We are a clean safe business following all guidelines”. |
| Marketing Trends 2021 – Feature Speaker – Jenny Andrews, Director of Public Relations, Dockery Health Care Learn the importance of staying visible in today’s economy, on-line ordering, curbside pick ups and smaller menus. |
| Building a Brand Persona – Feature Speaker – Jenny Andrews, Director of Public Relations, Dockery Health Care Low cost effective marketing, guerrilla marketing, ROI, etc. |
| Building a Social Media Strategy – Feature Speaker – Jenny Andrews, Director of Public Relations, Dockery Health Care Hear how social media is quickly setting new trends and the use of mobile marketing. |
| Welcome to Bluff Ridge Farm – Prairie Farms Learn how a dairy farmer puts in the hard work at his facilities taking care of his cows to produce fresh milk and cream. |
| Food Photography – Feature Speaker – Jeff Hage, Co-owner Green Frog Photo We have all heard the saying “we eat with our eyes”. Jeff will show you the tips and tricks for taking great food pictures with your cell phone. |
| Wide Vision is the First Step to Employee Engagement – Feature Speaker – Leslie Fiorenzo, Director of Employee Assistance Center Employee engagement an oft talked about illusive term and something most business owners want. Leslie will share why the vision is the first step to building a team people you can rely to run your business. |
| Join the Prairie Farms MOOvement – Prairie Farms Get to know some of the multi generational families behind the fresh dairy products at Prairie Farms! |
| Quick Books – Expenses – Feature Speaker – Roxanne Dudicz, Owner Rivertown Finance |
| Quick Books – Financial Reporting – Feature Speaker – Roxanne Dudicz, Owner Rivertown Finance |
| Quick Books – Quick Books vs Quick Books Online – Feature Speaker – Roxanne Dudicz, Owner Rivertown Finance |
| Quick Books – Sales – Feature Speaker – Roxanne Dudicz, Owner Rivertown Finance |
| Making & Decorating Homemade Waffle Cones – Joe Watt, Cone Corral and Pizzeria Learn from an “seasoned” store operator how to create additional sales by making homemade waffle cones, flavoring waffle cones, and decorating waffle cones. |
| How to make Novelties – Joe Watt, Cone Corral and Pizzeria Learn how to create additional sales with “to go” homemade novelties. |
Videos with Zoom “Book Club” Sessions
| The videos below can be viewed, before the Zoom “Book Club” Sessions on February 13th. Zoom “Book Club” sessions times to be determined. |
| Simple Low Cost DIY Digital Menu Board – Craig Christian, Frosty Boy-Watervliet Digital menu boards do more than present a menu. They make an impact on your customers. Learn from the ground up, how to build a menu for a digital menu board |
| Factors to Consider When Determining Menu Pricing – Jen McDermott, Cops and Robbers Ice Cream We will explore what variables to consider when determining menu item pricing |
| Making Money From Your Brand – Jen McDermott, Cops and Robbers Ice Cream Ideas for promoting your business beyond your store sign |
| Seminar Topics Subject to Change |
EDUCATION SESSIONS SPONSORED BY |
 
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